Use Your Website To Convert Your Visitors
To be a successful online coach you need a website that will convert your visitors into leads and then clients. This is not an easy thing to do and you need to use the right approach here. A ice looking website is only part of the story – it needs to work hard for you 24/7 generating leads for your business.
You need to accept that you may not get this right the first time around. We recommend that you use tools such as Google Analytics to see what your website visitors do when they visit. Do they stick around and explore other areas of your website? Or do they get out of there as quickly as possible? This is your bounce rate.
Copywriting
Your website needs to persuade your visitors to take action. So what actions do you want them to take? Well you are selling coaching services so the ultimate aim is that you want to convert your visitors into clients. If you are charging a high price for your services then it is pretty unlikely that they are going to click a payment button and send you money right away.
So you have a couple of choices here. You can encourage them to get in touch with you by using your contact form or you can persuade them to join your email newsletter so that you can keep in touch with them. Good copywriting will help you to achieve both of these aims.
If you are not a good copywriter then find someone that can do this for you. Copywriting is a skill developed over time and it is a good thing to have in your armory so if you have the time and patience then learn it yourself. Otherwise find a good copywriter to ensure that all of your website pages work hard for you.
Engaging Content
The more that you engage with your website visitors, the more likely that they are to become clients. Make sure that all of your blog posts provide value and make use of different media such as related images, videos and infographics.
You always want to give your visitors a reason to return to your website. There is an old adage in the sales world that says it takes around 7 contacts to turn someone into a customer. So provide the most engaging content that you can to encourage people to return.
Think about how you can provide value to your visitors without giving too much away. Show them how to solve problems that they are experiencing but always leave room for more help that they can get through your online coaching services.
Case studies are always a good way to hook visitors. When you are able to demonstrate that you have solved problems for others and helped them to achieve the results that they were looking for you will entice your visitors to find out more about you and what you can do to help them.
About Us Page
Most people overlook the importance of the “About” page on their website. Research has shown that this is the most popular page for visitors after the home page. People will always be interested in knowing more about you and what you stand for.
So put some effort into your “About” page. Tell your visitors that they are in the right place to solve their problems in the niche. Add your photograph to the page and a video where you explain who you are and how you help people.